Google Links
Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge
Performance Evidence
establish realistic digital channel performance measuresanalyse digital media data and offline information to determine engagement characteristics of target audienceidentify variation between target and actual performancecreate a digital media learning environmentmodel and test alternative methods and techniques to optimise digital impactrespond rapidly to changing expectations, feedback and technological environment utilise tools and technologies to monitor digital activitywork effectively as a team member in a rapidly changing environmentuse data evaluation methods accurately.Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
list current industry tools and technologies used in digital media channelsexplain current industry level performance metrics and measurescompare characteristics of users across alternative digital channelsidentify nodes of integration across multiple digital environments.